PLG & AI Onboarding Audit
2–3 weeks • Fixed scope
- Heuristic teardown of signup, setup, and first-value
- AI opportunity mapping across the journey
- Prioritized playbook with 90-day plan
Ship AI that users adopt. Scale with Product-Led Growth.
Rustam Akhmadullin
Product & Growth Advisor
I help B2B SaaS teams design onboarding that converts, launch AI features that delight, and build PLG engines that compound.
Why growth stalls
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Onboarding leaks
Too many users never reach first value. Messaging, steps, and empty states aren’t guiding the right actions.
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AI with poor fit
AI features ship as novelties, not jobs-to-be-done. Adoption stalls without the right UX, prompts, and success criteria.
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PLG without a spine
Activation, expansion, and monetization aren’t connected. Experiments are random, not compounding.
How I help
Fractional Head of Product/Growth
1–2 days/week • Retainer
- Define activation, adoption, and expansion strategy
- Lead roadmap, rituals, and experiment cadence
- Partner across Product, Eng, Data, and GTM
AI Feature Launch & Adoption Sprint
4–6 weeks • Outcome-based
- Define JTBD, prompts, evals, and guardrails
- Design UX for trust, control, and feedback
- Ship, instrument, and iterate to adoption
AI Delivery & Architecture NEW
AI Architecture & Guardrails Plan
2–3 weeks · Fixed scope
Turn business goals into a safe AI implementation plan.
- Use cases + non-goals + success metrics
- Target architecture + stack (build vs buy)
- Guardrails + eval plan + rollout roadmap
AI-First Team Transformation (Prompt-First Delivery)
30 days · Team operating model
Increase throughput via parallel agents without quality regression.
- Install prompt-first loop + templates (specify → decompose → dispatch → integrate)
- Implement proven workflow (worktrees, isolation, secrets, CI guardrails)
- Roles + Definition of Done + metrics (lead time, deploy freq, rollback rate)
Selected work
Dealfront
Redesigned onboarding and empty states; increased onboarding completion and sped time-to-value.
ZoomInfo
Shaped PLG motions and activation metrics; aligned product, data, and GTM around compounding experiments.
GetLatka
Guided AI feature launch and in-product education; improved feature discovery and repeat usage.
Who is Rustam Akhmadullin?
I don't just advise on growth; I've lived it. From the early days of Datanyze to the massive scale of ZoomInfo, I've spent the last decade in the trenches of B2B SaaS.
- 10+ years across product, growth, and UX
- Hands-on: research, design, analytics, and experiments
- Comfortable from high-level strategy to in-the-weeds execution
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How it works
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1
Discovery
We clarify goals, constraints, and success metrics. I review your product, users, and data.
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2
Plan
I deliver a focused plan and experiment slate tied to activation and adoption.
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3
Build & Ship
We implement together or I lead your team—shipping quickly with crisp instrumentation.
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4
Measure & Scale
We iterate based on outcomes and scale wins across segments and surfaces.
FAQ
What companies do you work with?
B2B SaaS teams from seed to public, with strong product foundations and appetite for PLG and AI.
How do you measure success?
Activation, onboarding completion, feature adoption, and time-to-value. We define targets together up front.
Do you execute or only advise?
Both. I can provide strategy and hands-on execution across research, UX, analytics, and experiments.
How soon can we start?
Audits can start within 1–2 weeks. Fractional and sprint availability varies—reach out for current openings.
What do your engagements cost?
Audits are fixed-fee. Fractional and sprints are scoped to outcomes. I’ll recommend the leanest path to results.
Can you work with our in-house team?
Yes. I often embed with Product, Eng, Data, and GTM to accelerate delivery and learning.
Let’s unlock your next growth chapter
Start with a quick intro to see if there’s a fit.
Prefer email? Share context and goals—I’ll reply within 1 business day.