What will grow most in 2026 GTM and why 51% of growth teams are already budgeting for it.
The next GTM advantage is being quoted, not clicked. We’ve entered the AI Search era, where ChatGPT, Gemini, Perplexity, and Google’s AI Overviews answer questions before a click happens: If your brand isn’t cited inside those AI answers, you’re invisible at the moment of intent. Here comes AEO (or Answer Engine Optimization). Here comes AEO […]